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河北省唐山市汇达集团总王彦庆在接受记者采访时经理深有感触地说：“达陶瓷集团的利益，在1982年业务，我们在市场在提高认识的过程参与竞争，在市场竞争中的品牌竞争成为陶瓷行业的主导，特别是伴随着改革开放越来越多的深入，以及登陆国内市场的国际品牌，而且还成立了人民的福利公司采取预防措施，建立品牌，创名牌的信心和勇气，’惠达’是作为一个企业的成长发展。“王彦庆，总经理”利益达“，以总结的”三步走的发展。“

第一步：采取阶梯树，已知的名字加入著名的陶瓷产品的行列

1988年，收益达煤炭集团，黄色陶瓷厂和知名企业建立与技术在唐山陶瓷厂的密切合作前身为基础的经济，其合资建设10万卫生陶瓷火焰每一个现代的燃煤隧道窑第一的生产能力。自那时以来，通过与唐代陶瓷厂协商，采取的黄金国当时的有偿使用，“道堂”是指商标，唐陶瓷厂，成为工厂，参与市场竞争，唐陶工厂在技术，管理等强有力的支持和帮助。通过这种方式，增强型产品，该产品实现从低到产品的质量，低的变化中得到有效提升，并成为东北，广东等地，稳流越来越知名企业。通过“许可证”的战略，使企业死胡同的“第一桶金品牌发展战略。”

第二步：自己的品牌，力争国产品牌

上个世纪90年代初，市场经济的迅速发展，使该国的陶瓷产业已迅速发展，特别是涉及当地陶瓷品牌的迅速崛起南方陶瓷一个沉重打击。同时，由于企业的经济实力，提升竞争力，主导产品已逐步从中低档中高档转移，使自己的品牌已势在必行，迫在眉睫。汇达企业决策者审时度势，于1994年初，回想自己的良好组合的“惠达”品牌，确立了民族品牌的奋斗目标。因此，企业的实施计划，通过了ISO9002国际质量体系认证，比企业内部控制标准的国家标准高，在同行业中首家，在同行业率先推行高水准的缺陷无厂铅产品，增加新产品开发工作，每年有近100种新产品推向市场，建立了全国性的产品营销网络，并在35个销售中心，1200家建立品牌的主要城市。 2002年初，“惠达”商标由国家工商管理局，以及著名的中国商标，填补了中国2003年9月卫生陶瓷行业的空白，“惠达”品牌在中国卫生陶瓷品牌， 2004年1月，惠达陶瓷获得了国家检测称号无铅产品，成为全国卫生陶瓷行业至今只有3个“国家”荣誉的企业。 2005年初，一些国家2005-2006年商务部“重点培育和发展了中国的出口品牌。”

二零零五年8个月，由世界品牌价值评估机构-世界品牌实验室评估，达品牌效益品牌价值24.530亿元再居建材行业之首。在“记录卡”战略的有效实施，为第二步发展战略，品牌基本实现“，并为之奋斗的民族品牌的目标”。

第三步：扩大出口，加快线，目标只是针对通过世界著名品牌的第一步长征建立世界品牌是最终目标。品牌是在品牌竞争时代的国王，消费者对品牌的市场追求的重点，对热点业务的盈利能力，更是市场竞争的焦点。

近年来，一个国际知名品牌成为越来越多的建筑卫生陶瓷产品在市场竞争激烈程度的国内市场是不言自明。汇达企业，就必须实现从龙头企业运行在企业作为国内产业的旗舰责任义不容辞地承担起带领国产品牌，创造国际品牌陶瓷的责任和使命，应树立一个榜样，起带头作用，见头功。

首先带来的利益，为提高拟议战略的质量。汇达集团始终恪守质量第一，诚信为本的经营原则，对产品质量精益求精，追求卓越，不断提升企业内部控制标准和及时的参考企业内部控制标准的国际先进标准，丰富和更新，以及不断完善产品测试，测试和控制设备和仪器，加强在同一时间内，产品实物质量，确保卓越的产品件件工厂。促进先进的高档国际一级使用自洁纳米釉，以提高产品的质量和等级。增加绿色环保，节水节能等新产品开发工作的特点，以满足消费者的需求。在“执行情况的国际品牌”战略，权益达严格执行新的国家标准和国际标准质量体系认证，它的内容，并参考修订企业内部控制标准为基础的标准，卫生陶瓷，同时积极学习和吸收了国际最前沿的先进技术标准的质量，不断提高产品的收益达等级和标准质量，加强教育质量，加强质量管理，质量管理的实施，以建立世界上首屈一指的公司品牌质量奠定了坚实的基础。

执行惯例其次是战略的实施。辉达人们认识到建立国际品牌，它必须与国际公认的标准，获得国际通用的许可证相一致。集团利益已通过ISO9001 - 2000质量体系认证和产品认证GB/T6952-1999，进入国际公认的质量许可证。此外，诸如水通过ISO14025环境标志认证，国家认证，节能产品。出口不仅取得，建立必要的国际品牌“文件”，而且也提高了效益，在国际市场达产品的竞争力。同时，惠达产品还获得了澳大利亚质素保证系统，新加坡PSB，加拿大CSA，韩国KS，美国和其他国家的UPC产品认证，有效地开拓了国际市场。在“执行情况的国际品牌”战略，标准实施的利益集团将加紧努力，以加快与国际质量标准，将先进的管理模式，流程，提升企业管治和现代管理水平的整体素质，为建设市场辉达国际知名陶瓷品牌奠定了坚实的基础。

此外，多年来，惠达集团在快速发展过程中，始终是自主创新的一种手段，增加耐力，提高市场竞争力，创造自己的品牌的坚强后盾，以努力实现企业健康发展，科学发展，和谐发展。研发创新年度企业不低于年销售额的15％，收入等的研发开支在2005年花费较少的资金超过12400.00万元。在创新研究，开发和应用的各种成果，促进了企业经济效益稳步增长。一方面，企业加快技术创新步伐。在产品研发与未满的前提下积极创新产品的国家标准，以提高产品和增值级增值。研发人员经过多年的努力，并自主研发和创新，拥有自主知识产权的纳米自清洁卫浴的权利，通过省级科技成果鉴定釉，由于市场，早已在家里收到国内外客户的普遍青睐。在工艺创新，积极进行生产技术，高压注浆，低压快速排水玻璃具有国际先进水平，如生产技术已研制成功并投入使用，不仅提高了生产效率机器人，创新，改善经营环境，更有效地提升企业整体水平和机械化作业程度，提高企业的抗风险能力和市场竞争力。另一方面，加强自主创新和投资保护效果。为巩固和推进自主创新，使自主创新的成果成为新的经济增长点，企业从人，财，物等多方面加强自主创新成果转化，使综艺结果自主创新，尽快把企业发展与新的生产力促进起飞。同时，提高自己的创新努力，如：增加汇达商标保护，在46个大类的商品在所有已注册的“惠达”商标的尊重，并宣布和“汇达”相同或相似的注册保护商标商标11和“福利达”字，“达好处和汉字”两个图形的组合商标，有效保护了“益达”商标的真实性和完整性。另一方面，在开拓国际市场，以保护其在美国，加拿大，澳大利亚等30多个国家和香港特区注册的“福利达”商标的知识产权自己的商标，焦点。迄今为止，150个企业的产品专利总数，还宣布，今年5外观设计专利。通过自主创新的成果，采取切实有效的保护措施，改善市场的利益达产品，使自主创新在企业中开展的工作有秩序地进行，为企业积累了巨大的无形资产，有效地促进企业持续健康和谐发展。 06.7.20

Tangshan City, Hebei Huida ceramic Trilogy Development Group

Hebei Tangshan Huida王彦庆Group General Manager in an interview with reporters, said with deep feeling: “Tatsu ceramic group benefits business in 1982, we are to participate in market competition in the process of increasing awareness, brand competition in the market competition will become the ceramic industry dominant, especially in the wake of reform and opening up more and more in depth, as well as international brands landing the domestic market, but also firm up the benefits of people take precautions, to build brands, create famous brand of confidence and courage, ‘Hui Tatsu’ are as a business the development of growing up. “王彦庆, general manager of the” benefits Tatsu “in order to summarize the development of the” three-step. “

the first step: take the ladder tree, known by name to join the ranks of famous ceramic products

1988, the benefits Tatsu Coal Group, the predecessor of yellow ceramics factory and the well-known enterprises to establish a ceramics factory in Tangshan close collaboration with technology-based economy, and its joint venture to build the first annual production capacity of 100,000 hygiene Ceramic flame every modern coal-fired tunnel kiln. Since then, through consultation with the Tang ceramic factory, to take compensation for the use of the gold country at the time, “Tao Tang” means trade marks, Tang pottery factory to become a factory, to participate in market competition, and Tang pottery factory in technology, management, etc. strong support and help. In this way, enhanced products, the realization of the product from the low to middle and low changes in the quality of products have been effectively upgraded, and a steady flow into the Northeast, Canton and other places, has become increasingly well-known enterprises. Through “license” strategy to make enterprise-de-sac to the brand development strategy of “first pot of gold.”

Step two: own, brand, striving to domestic brands

the last century, early 90’s, the market’s rapid economic development so that the country’s ceramic industry had rapid development, South ceramics in particular the rapid rise of the local ceramic brands dealt a great blow. At the same time, due to the economic strength of enterprises, to enhance competitiveness, leading products has gradually shifted from the middle and low middle-grade, making their own brands has become an imperative, urgent. Huida enterprise decision makers size up the situation, in early 1994, looking back to his own well-packaged “Huida” brand, established the goal of striving for national brands. Thus, the implementation of enterprise to develop national standards higher than the corporate internal control standards and the same trade in the first through the ISO9002 international quality system certification, in the same trade goods taken the lead in implementing a superior level of defect-free factory, increase new product development efforts, each year has nearly a hundred kinds of new products to market, established a nationwide network of product marketing, and major cities in the establishment of 35 sales centers, 1200 stores brands. Early in 2002, “Hui Tatsu” trademark by the State Administration for Industry and Commerce as well-known trademarks in China, the Chinese fill the blank sanitary ceramics industry, in September 2003, “Huida” brand sanitary ceramics as brand names in China, in January 2004 , Wai-tat ceramics obtained the title of national inspection-free products, become the country’s sanitary ceramic industry so far only the three “national” honor enterprises. In early 2005, selected countries 2005-2006 Ministry of Commerce, “focused on fostering and developing the brand name of China’s exports.”

2005 years 8 months, by the World Brand valuation authority - World Brand Laboratory Assessment, Tatsu brand benefits to the brand value 2,453,000,000 yuan again ranked first in the building materials industry. After “record card” the effective implementation of the strategy, the basic realization of the brand development strategy for the second step, “and striving for national name brand” of its objectives.

third step: to expand exports, to speed up the line, the goal is only directed at the world famous brand Long March through the first step to build the World brand is the ultimate goal. Brand is king in the era of brand competition, consumer brands are focused on the pursuit of the market, the profitability of the business of hot spots and more are the focus of market competition.

in recent years, an increasing number of internationally famous brands into the domestic market of ceramic bathroom intense degree of competition in the market is self-evident. Huida enterprises, it is necessary to realize from running enterprises with leading enterprises across to as a flagship of the domestic industry, duty-bound to take up the lead domestic brands to create an international brand ceramic responsibility and mission, and should be setting an example, take the lead, see头功.

First of all, the benefits amounted to upgrade the quality of proposed strategies. Huida Group always abide by the quality first, integrity-based operating principles, on product quality excellence, the pursuit of excellence, and continuously upgrade enterprise internal control standards and timely reference to international advanced standards of corporate internal control standards, enrich and update, and constantly improve the product Testing, testing and control equipment and instruments, enhance the physical quality of products at the same time to ensure that the factory pieces of pieces of Excellence in Products. Promote the use of the advanced international level of high-grade self-cleaning nano-glaze to enhance the quality and grades of products. Increase with the green environmental protection, water-saving energy-saving features such as new product development efforts, to meet the consumer demand. In the implementation of “international brand” strategy, the benefits will Tatsu Strict implementation of sanitary ceramics in the new national standard and international standard quality system certification, based on its content and standards with reference to amendments to corporate internal control standards, while actively learn from and absorb the international forefront of advanced the quality of technical standards, and continuously improve the quality of the product benefits Tatsu grades and standards; to strengthen the quality of education, strengthen quality management, the implementation of Quality Management, in order to build the world’s brand quality of a firm to lay a solid foundation.

Implementing practice was followed by the implementation of the strategy. Huida people realize that to build international brands, it must be consistent with internationally accepted standards, access to international generic permit. Group benefits has passed the ISO9001-2000 quality system certification and product certification GB/T6952-1999, access to the internationally accepted quality permit. In addition, the adoption of ISO14025 environmental label certification, national certification, such as water-saving products. Exports not only to acquire, build international brand necessary “documents”, but also enhanced the benefits Tatsu products competitiveness in the international market. At the same time, Huida Products also has won the Australian QAS, Singapore PSB, Canada CSA, Korean KS, United States and other countries UPC Product certification, effectively expanding the international market. In the implementation of “international brand” strategy, the benefits Standards Implementation Group will accelerate efforts to speed up with the international quality standards and advanced management mode into the process to upgrade the overall quality of corporate governance and modern management level, in order to build markets internationally renowned ceramic Huida brand to lay a solid foundation.

In addition, over the years, Huida Group in the rapid development of the course, always the self-innovation enterprise development as a means to increase stamina, and enhance market competitiveness and create their own brands strong backing to efforts to achieve a healthy, scientific, harmonious发展. Annual enterprise innovation for R & D expenditure of not less than the annual sales income of 15%, such as R & D in 2005 has spent more than 124 million yuan in funding. The outcome of a variety of innovative research, development and application, to promote the steady growth of the economic efficiency of enterprises. On the one hand, enterprises to speed up the pace of technological innovation. In product R & D, in line with the national standards under the premise of active innovative products to enhance the grade of products and value-added. R & D staff after years of efforts, and independent R & D and innovation, with independent intellectual property rights of Nano self-cleaning sanitary ware glaze through the identification of provincial scientific and technological achievements, since the market has been well-received at home and abroad customers generally favored. In process innovation, actively make innovations in production technology, high-pressure grouting, low-voltage fast drainage, glazing manipulator with international advanced level, such as production techniques have been successfully developed and put into use, not only improve production efficiency, improved operating environment, more effective upgrade the overall level of the enterprise and the degree of mechanization of operations, enhance the enterprise’s ability to resist risks and market competitiveness. On the other hand, to strengthen the independent innovation and protection of investment results. For the consolidation and promotion of independent innovation, so that the results of independent innovation become new economic growth points, enterprises from the human, financial, and material and many other aspects to strengthen the independent innovation achievements into, so that the outcome of a variety of independent innovation as soon as possible into the promotion of enterprise development with the takeoff of new productive forces. At the same time, increased protection of their own innovation efforts, such as: increase Huida trademark protection, in 46 major categories of goods in respect of all the registered “Huida” trademark, and has declared and “huida” identical or similar to registered trademarks trademarks 11 and “benefits Tatsu” characters, “Tatsu benefits” of Chinese characters and graphics combination of two trademarks, the effective protection of the “benefits Tatsu” trademark authenticity and integrity. On the other hand, focus on opening up international markets to protect its own trade mark of intellectual property rights in the United States, Canada, Australia and more than 30 countries and Hong Kong SAR register the “benefits Tatsu” trademark. To date, a total of 150 enterprises Product patents, has also declared this year, five design patents. By the results of independent innovation and adopt practical and effective protection measures, improve the benefits Tatsu products in the market, so that the work of independent innovation in the enterprise carried out in an orderly manner, for the enterprise has accumulated a tremendous intangible assets, effectively promote the health of the enterprise, sustained and harmonious development. (06-7-20)