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全球经济一体化的浪潮，势不可挡上升

在欧亚大陆的桥头堡，在黄海海域过青岛亨达集团有限公司，“中国驰名商标”和“中国著名品牌作为亨达皮鞋系列指南”产品的产品，在“建百年企业，树世纪品牌下的战略目标指导意见”，是满负荷运行，从中国到世界名牌，为。
从2006年开始
，欧洲联盟，由西方发达国家的代表，是中国的皮鞋等产品的反倾销政策，中国的出口障碍，正式开始为各级在以中国为代表的私人亨达企业，突破重围，坚定不移地走国际化道路。亨达集团赢得了“中国十大鞋汪摺嗯4，自2000年以来”，提出了国内和国际两个轨道的步伐，其外贸出口风浪，第一步生辉，在40％的年增长率的速度，成为公司新的经济增长源。其销售网络已扩大到20个国家的世界，与世界上最大的女鞋NINEWEST(九西)和法国集团有限公司等国际领先的跨国公司，在建立各种形式的国际知名品牌合作，成为在世界制鞋业的鞋权力，则中国皮鞋进行国际战略转移的先锋。

放眼全球，愿

2000亨达历史，是不是一个不平凡的一年。

对世纪之交的阵痛，是由同在惊涛骇浪之中，王，在25万人心的猛烈冲击充满渴望主席在世纪之交，世纪之交相混淆。

王后中国的改革开放万人的第一代民营企业家，也是中国改革开放最早的机会亨达后的企业品牌鞋上升。从家庭作坊于1984年开业16年风风雨雨的努力，亨达并没有多大改变大，从弱到强。在王万围困拔寨的领导，扩大在5000多名员工的市场，横跨大江南北的产品，已经发展成为大型民营企业，“中国十大鞋王真正的国家。”

准备抓住历史转折的主要机会点，并不断超越自己，是亨达在市场经济大潮，潮勇敢地为重点的重要原因。

在这一点上，中国申请加入世界贸易组织正在增加。亨达经过积累和多年的发展，已经实现了与国际经济条件。亨达通过自身的品牌战略，不仅在一个较高的国家概况的形成，而且还成功进入了前十强的国内皮革工业。通过耐克模式的推出，亨达成立的整个生产销售网络的国家。同时，亨达按照国家技术中心，建立企业技术中心的标准，并于2000年被认为是青岛市，另一方面，ISO质量管理体系，环境管理体系，6S现场管理，新技术中心认可管理纳入了亨达国际化的道路，执行的概念，奠定了基础。

混乱，方显英雄本色。百炼成钢如在市场上军营，长大风暴王万美元，他的先进思想，优秀的眼光和强大的民族工业的世界眼光。此时他的眼光不仅与国内市场的成就表示满意，有关国家更关心的国际市场之外。在国内市场，同时增加数量，以及如何相互补充，扩大国际市场，有必要打破在一个全新课题的时间他。

因为中国的改革和民营企业的，国家的第一代开放亨达国有企业根本的不同，即第一天，他出生，他的生活和生长的细胞，基因，以市场为导向。这根本在于他的血液国际一体化的一体化的未来。

事实上，在此之前，亨达已委托一个众所周知的埃及法比意大利设计师鞋，为公司的首席设计师。在这一点上，王万记住，外面的世界，不仅限于与外国投资者的技术合作。由他设计的是使用世界贸易组织敞开大门，让该国的历史机遇，随着全球经济一体化，全面对接，优势互补，缩短里程的增长，建立世界品牌。

亨达先前的成长轨迹，是亨达重大社会变革前的过渡，总是敏感的检测，准备，抓住机遇。

2000多年，亨达在莫斯科首次设立的，中国亨达集团(俄罗斯)分公司，进入国际市场牢牢是一个关键的一步。

王万坚信，当世界正在同时对中国，中国必将走向世界。

全球资源整合，创新的国际品牌之路
在国际市场
，中国制鞋业目前在什么位置？一句：“制造业大国，品牌小国。” 2005年中国生产了超过70亿双鞋的概念是什么？是每个人的世界了一双鞋每个中国人为的五双鞋，这些鞋的53世界生产，为世界上鞋类出口占60％，占。来自中国，美国鞋类进口的64.5％。对欧洲的出口稳定在400万双，在十点零零零亿美元大小。包括意大利制鞋王国，其国内生产的一半来自中国的鞋。

对中国鞋的出口价格非常低，每双鞋的法国出口三十五美元价格，而中国是只有550美元，甚至远远低于18美元，美国在越南。作为世界上鞋考察

为此，亨达派遣了几次是意大利，意大利的鞋亨达吸收了文化的精髓，并成为中国的名牌之路的成功，而深刻的理解到：企业中立于不败之地激烈的市场竞争，必须创造世界名牌的产品。质量是品牌是有效的，具有竞争力，就是生命力。主宰未来市场是有世界著名的品牌。中国鞋业走向世界的，只有“出口品牌”的战略，只会增加“品牌整合”的努力，只有持有“中国队”的旗号，只是敲响了“中国牌”的号角超时的“中国鞋开放的道路”。亨达未来的目标是-让700年的世界的鞋子的故事以威尼斯仁达河谷不列颠哥伦比亚省，到太平洋西岸的青岛胶州湾升华转移。亨达在一个中国品牌“的建立，创造一个世界市场”的过程中，我们采取同样的道路？他们利用三加三的优势，即中国的劳动力优势，市场优势和产业基础的优势，与国外技术，管理优势和资金优势，利用耦合。重新融入国际市场资源，超出了国际化的道路灵活形式，亨达特颜色。 06.7.20

Hantec shoes: Innovation alone emboldened non-brand-name non-cooperation (1)

Wave of global economic integration, unstoppable rise

bridgehead in Eurasia, in the Yellow Sea off Qingdao Hengda Group Co., Ltd., “China Well-known Trademark” and “Chinese famous brand” as the guide of亨达皮Footwear series products products, in the “hundred years to build businesses, brands Tree century” under the guidance of the strategic objectives, is operating at full capacity, from China to the world famous brand into.

from the beginning in 2006, the European Union, represented by Western developed countries, the official start of China’s leather shoes and other products of the anti-dumping policy and China’s export barriers set up at various levels in order to Hantec represented China private enterprises,突破重围, and unswervingly follow the path of internationalization. Hantec Group won four of the “China Top Ten shoes Wang Zhen,” Since 2000, made a domestic and international two-track pace, and its foreign trade exports wind and waves, the first step Shenghui, at an annual rate of 40% of the rate and become the company’s new source of economic growth. Its sales network has expanded to 20 country world, and with the world’s largest women’s shoes NINEWEST (Nine West)and the well-known international brands in France Group Co., Ltd. and other international leading multinational corporations, the establishment of various forms of cooperation, became a Chinese leather shoes by the world’s shoe industry shoe Powers powers to carry out the vanguard of the international strategic shift.

Think globally, ready

2000, at Hantec history is not an extraordinary one.

the throes of the turn of the century, the turn of the century confused by the turn of the century filled with the longing of the stormy sea, Wang, chairman of the fierce impact of a million hearts.

Wang million after China’s reform and opening are the first generation of private entrepreneurs, is also China’s reform and opening Hantec the earliest opportunity after the rise of corporate brand shoes. From the family workshop in 1984 started business 16 years of trials and hardships hard work, Hantec has been little change is large and from weak to strong. In Wang million, led by their siege拔寨, expanding the market, under more than 5,000 employees, the product across the river north and south, has developed into a country of large private enterprises, “China’s top ten real shoes Wang.”

prepared to seize the historical turning point of the major opportunities, and surpass themselves constantly, are in the market economy Hantec tide, tide bravely, focused an important reason.

At this point, China applied to join the WTO is increasing. Hantec After many years of accumulation and development, have already met with the international economy conditions. Hantec through its own brand strategy, not only in the formation of a higher national profile, but also successfully entered the domestic leather industry of the former top ten. Through the introduction of the Nike model, Hantec established throughout the country of production marketing network. At the same time, Hantec national technology center in accordance with the standards established enterprise technology centers, and in 2000 was recognized as a technology center in Qingdao city, the other, ISO quality management system, environmental management system, 6S-site management, new management concept into the implementation of the internationalization of Hantec more roads, laid the foundation.

chaos, heroes demonstrate their nature. Tempered into a steel, as in military camps in the market grew up in the storm Wang million, he has advanced thinking, outstanding vision and a strong national industry to the world vision. At this time his vision is not only satisfied with the achievements of the domestic market, more concerned about the outside of the country greater international market. In the domestic market, while growing in volume and how to complement each other, to expand the international market, are necessary to break him at the time of a brand new topic.

Hantec since China’s reform and opening as the first generation of private enterprises, state-owned enterprises fundamentally different, that is, the first day he was born, his life and growth of cells, genes that market-oriented. This fundamental him lay a future of integration with the international integration of the blood.

In fact, before that, Hantec has commissioned a well-known Italian designer shoes than the Egyptian law, the chief architect for the company. At this point, Wang million in mind, the outside world, has not only limited to technical cooperation with foreign investors. Designed by him is to use WTO opening the door to let the historic opportunity of the country, with the global economic integration, a comprehensive docking, complement each other, shorten the growth of mileage, to build the World brand.

Hantec previous growth trajectory, the Hantec major social changes in the pre-transition, always sensitive to detect, prepare for, seize the opportunity.

2000 years, Hantec first established in Moscow, China Hantec Group (Russia)branch, firmly into the international market represents a key step.

Wang million firmly believe that when the world is moving toward China at the same time, China is bound to the world.

integration of global resources, innovative international brand road

in the international market, China’s footwear industry is currently in what position? Sentence: “manufacturing power, brand small country.” 2005 China produced more than 70 billion pairs of shoes the concept of what? Are to the world of every man-made pair of shoes to every Chinese man-made five pairs of shoes, these shoes accounted for 53 percent of world production, accounting for the world’s shoe exports 60%. American footwear imports from China are 64.5%. Our exports to Europe stable at 400 million pairs, the size of one billion U.S. dollars. Including footwear Kingdom of Italy, its domestic product is half the shoes from China.

export price of Chinese shoes is very low, the French export price per pair of shoes for 35 U.S. dollars, while China is only 5.5 U.S. dollars, and even far below 18 U.S. dollars in Vietnam.

To this end, Hantec had sent several times as an inspection tour of the world’s shoes are of Italy, Italian shoes Hantec absorbed the essence of culture and become a famous brand in China’s road to success, while a deep understanding of to: enterprises in the fierce market competition in an invincible position, it is necessary to create world famous brand products. Is the quality brand name is effective, that is competitive, that is, the vitality. Dominate the future market is to have the world famous brands. Chinese shoe industry to move toward the world, only the “export brands” of the strategy, and only increase the “brand integration” efforts, and only hold the “China Team” banner, only sounded the “China card” the clarion call to times out of a “Chinese shoes” of the open road. Hantec future vision is to - let 700 years of interpretation of the story of the world’s shoes, from the Venice amda Valley of British Columbia to the Pacific West Bank Qingdao Jiaozhou Bay sublimation transfer. Hantec in the “establishment of a China brand, and create a world market” process, what is taking the same road? They use three plus three advantages, namely, China’s labor advantages, market advantages and the advantages of an industrial base, coupled with the advantage of foreign technology, management strengths and advantages of the funds. Re-integration of the international market resources to flexible forms,亨达特color out of the internationalization of the road. (06-7-20)

Tags: china, hantec, shoes, world