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为了加快中国的名牌化妆品行业努力培养，净化化妆品市场，促进国民经济持续，健康，快速发展，7月11日，12日，中国香精香料化妆品工业协会在北京举行的“化妆品行业品牌发展“和”化妆品行业的战略研讨会，以打击制售假冒伪劣产品的销售是在论坛的工作。“著名的化妆品品牌大宝，六神，于没净，蜂花，丝宝，隆力奇，欧诗曼，好迪，青蛙王子，索芙特和欧珀莱出席会议并就化妆品行业的品牌发展和防伪都谈到的话题。
从
流通统计显示，近年来，中国化妆品市场的销售额平均增长23.8％的速度增长。目前，国际知名的化妆品制造商所凭借的品牌，产品质量优势，占领国内高端化妆品市场，第二和第三行的市场渗透。外国化妆品的产品占了百分之四十的销售国内市场占有率。中国香精香料

在接受记者采访时化妆品工业协会秘书长陈少军表示，近年来，在化妆品市场面临的竞争日趋激烈，经营最好的生产，通过增加投资，扩大企业的当地化妆品厂房，购置先进设备，产品研发中心的建立，现代管理的实施，创新的广告等介绍，一直保持着良好的发展，市场份额，出口等，呈现出良好势头发展。上海家化等国内化妆品第一，投资8000万元建立一个研究中心制造商很多，每年也将有5％〜8为产品研发，专利申请数量％的销售已经被上海排在第三的企业，其中许多是发明专利。该公司的中低端市场为导向的生产六神花露水，连续两年浴成为第一品牌，在产品市场，高端品牌佰草系列产品的销售额在过去两年的60％〜70％率增长。隆力奇集团在开放的，不仅在该国农村地区的市场，旨在建立246个分支机构，但也成为6000多名商店的产品，并取得了巨大成果。目前，肺力奇洗发水四零零毫升，50蛇油，蛇油护手霜的60年销售80万瓶，分别为3.000亿瓶和100多万种产品凭借具有竞争优势卷克便宜和有区别的市场地位，已占领了广阔的农村市场。

然而，国内化妆品行业目前仍然存在一些亟待解决的问题。首先，要进一步规范市场。目前，化妆品生产企业的广告，但也存在着扩大消费产品功效或误导言论，其结果是消费者的纠纷不时出现。不仅如此，由于中国的商标注册及商业登记结果无关，有些企业将他人的注册商标的企业名称登记，以欺骗消费者，这使在香港注册的公司的现象比较普遍，严重扰乱市场秩序的运作。同时，知名品牌被假冒，伪造严重，更市场上最畅销的品牌，更容易受到伤害。其次，产品质量，品牌需要不断改进，增加对高端市场和海外市场的实力。目前，国内化妆品品牌占据了主要的低端市场，产品附加值较低。

改变现状，使当地的化妆品满足不同档次，不断变化的消费需求，人们召开了“化妆品行业品牌发展战略研讨会”和“化妆品行业打击制造及销售假冒伪劣产品的论坛“的工作，与会者一致认为，知名企业，信贷管理，提高产品结构调整，提高产品质量，其中一项措施，以促进品牌的产品和企业引种承诺长期发展努力的化妆品企业追求的方向。他们还呼吁，国家应继续完善有关法律法规，以及净化产品。这样的发展方向，中国香料香精化妆品工业，今年上半年，协会推出了“十一五”不谋而合发展规划。该发展计划中，化妆品行业的发展锁，关键是：质量，调整，市场和品牌。陈少军

介绍，下一步，中国香料香精化妆品工业协会将协助有关国家，坚定地对化妆品产品质量的重点。主要途径：一是防伪一份关于小城镇和乡镇企业为重点;二，整顿产品质量，以专业美容产品质量为重点，有3位是发扬了大量品牌的产品，引导消费;研究香的四个行业是开放的认证标志的可能性; 5，研究应急机制。同时，对化妆品的消费在中国的农村市场，通过增加展览的发展趋势，媒体宣传等形式，引导国内企业加强在低端市场，特别是农村市场的发展努力。此外，在世贸组织规则和与国际联系的政府间组织国际惯例的基础上灵活运用，帮助企业走出去，积极建立国际交流平台。目前，已初步确定了“看西欧，东欧，共同打击”的工作思路，即通过各种手段，资源利用，组织企业，国际知名品牌的实质性考察，通过展览等。采用目前比较稳定的社会，鉴于机会相对缺乏的工业产品的东欧国家和东欧积极进入市场的产品。 06.8.9

To speed up the cosmetics industry to cultivate brand

In order to accelerate China’s brand-name cosmetics industry efforts to cultivate, to purify the cosmetics market, and promote sustained, healthy and rapid industry development, July 11, Day 12, China Flavors & Fragrances Cosmetics Industry Association, held in Beijing “cosmetic industry brand development strategy seminar on” and “cosmetics industry to combat the manufacture and sale of fake and shoddy products that work in the forum.” Well-known cosmetics brand Dabao, six gods, Yu Mei net, bee flower, silk Bao, Takashi nilfisk, Europe Poetry Man, Houdy, Frog Prince,索芙特and欧珀莱attended the meeting and on the cosmetics industry brand development and anti-counterfeiting have commented on the topic.

from the circulation statistics show that in recent years, the Chinese cosmetics market sales an average annual rate of 23.8% increase. At present, the internationally renowned cosmetics manufacturer has, by virtue of the brand, product quality advantages, to occupy the domestic high-end cosmetics market, and second and third line of market penetration. Foreign cosmetics products have accounted for 40 percent domestic market share of sales. China Flavors & Fragrances

Cosmetics Industry Association Secretary-General CHEN Shao-jun in an interview with reporters, said that in recent years, in the face of the cosmetics market increased competition, operating best local cosmetics manufacturing enterprises through increased investment, expansion of plant, purchase advanced equipment, the establishment of Product R & D centers, the implementation of modern management, the introduction of innovative new advertising and so on, have maintained a good development, in market share, exports, etc., showing a good momentum of development. Jahwa such as many in the domestic cosmetics manufacturers in the first to invest 80 million yuan to establish a research center, each year will also come up with sales of 5% ~ 8% for product R & D, the number of patent applications have been ranked enterprises in Shanghai Third, many of which are invention patents. The company’s low-end market-oriented production Liushen toilet water, bath for two consecutive years become the number one brand in product markets, high-end brand grass Baiyi Series Product sales the past two years to 60% ~ 70% of the rate of growth. Lung nilfisk Group aimed at opening up markets in rural areas, not only in the country set up 246 branches, but also products into more than 6,000 stores nationwide, and achieved huge results. At present, the lung nilfisk shampoo 400 milliliters, 50 grams of snake oil and snake oil hand cream 60 grams of the annual sales volume of 80 million bottles, respectively, 300 million bottles and more than 100 million products a competitive advantage by virtue of inexpensive and differentiated market position, have occupied the vast rural market.

Nevertheless, the domestic cosmetics industry at the moment there are still some issues requiring urgent solution. First of all, necessary to further standardize the market. At present, the cosmetics manufacturing enterprises in the advertising, but also exists to enlarge the Consumer Product efficacy or misleading rhetoric, with the result that the consumer disputes arise from time to time. Not only that, as a result of China’s trademark registration and business registration has nothing to do, and some businesses will be someone else’s registered trademark name registration for businesses in order to deceive consumers, this phenomenon so as to companies registered in Hong Kong is more widespread, cause serious disruption to the operation of the market order . At the same time, well-known brands were fake, counterfeit serious, the more the market’s best-selling brand, the more vulnerable. Secondly, product quality, brand need to constantly improve, increase to high-end market and overseas market strength. At present, the domestic cosmetics brand to occupy in the main low-end market, products with low added value.

to change the status quo, so that the local cosmetics meet people of different grades, the ever-changing consumer demand, in the convening of the “Cosmetics Industry Brand Development Strategy Seminar” and “cosmetics industry to combat the manufacture and sale of counterfeit and inferior goods the work of the forum “, the participants agreed that well-known enterprises, credit management, and increase product structure adjustment, improve product quality, introduction of a variety of measures to foster brand-name products and enterprises are committed to long-term development efforts to the pursuit of the maquiladoras direction. They also called for, the country should continue to improve relevant laws and regulations, and purification products. Such a development direction, and China Association of Fragrance Flavor cosmetic industry first half of this year introduced the “Eleventh Five-Year” happens to coincide with development planning. The development plan the development of cosmetic industry lock the key word is: quality, adjust, market and brand. CHEN Shao-jun

introduction, the next step, China Association of Fragrance Flavor cosmetic industry will assist the country concerned, firmly focused on the quality of cosmetics products. The main ways: First, anti-counterfeiting, with a focus on small town and township enterprises; Second, rectification of product quality, with a focus on professional beauty product quality; three are carrying forward a number of brand-name products, and guide consumption; research incense of the four industries are opening the possibility of certification mark ; five to study emergency response mechanisms. At the same time, the rural market for cosmetics consumption in China is increasing trend of development, through the exhibition, media campaigns and other forms, and guide domestic enterprises to increase in low-end markets, especially the rural market development efforts. In addition, flexibility in the use of WTO rules and international practice on the basis of the intergovernmental organizations with international links to help enterprises go out and actively build an international exchange platform. At the moment, has been preliminarily identified a “look Western Europe, Eastern Europe to fight” the work of thinking, that is, through various means, use of resources, organizational enterprises to internationally renowned brands substantive study tour; through the exhibition, etc., using the Eastern European country At present, more stable society, light industrial products relative lack of opportunity and actively market products into Eastern Europe. (06-8-9)