中国鞋:艰难的欧洲之旅
拥有丰富的低成本在过去短短20年的人力资源,中国鞋业的快速发展和增长。在对世界市场产生巨大影响的廉价中国鞋也导致了许可,欧洲联盟和其他传统市场的阻力。
中国鞋
灾难欧盟面临的欧盟是中国最大的鞋类出口市场,2005年中国,有125亿双鞋出口到那里。欧盟成员国中,只有西班牙和意大利等国家允许保留的传统产业,以及其他诸如英国,德国和其他长期将这个“黄昏”产业转移到第三世界国家。中国鞋因此可以迅速占领了欧盟市场,中,低鞋。
来处理中国鞋的影响,欧盟的反倾销挥舞“大棒”。 2004年12月,意大利制鞋协会提出的申诉,欧盟委员会,对中国鞋反倾销调查所谓。在次年2月,来自中国的鞋类产品进入欧盟官员一年的“事先进口许可监控”措施。
二零零五年6 30,欧盟正式宣布对中国的两个鞋的反倾销调查,涉及20多个中国企业。 7月7日在同一年,欧盟委员会再次发出的文件,从中国的皮鞋开始部分通知反倾销调查,涉及了730亿美元,成为近10年来,欧盟的反倾销涉及最大的。中国1200多个制鞋企业和4亿多中国制鞋工人的生存受到威胁。鞋,虽然中国强烈抗议
,欧洲委员会或在06年1月12日作出了拒绝给予中国13个鞋业“市场经济地位”的决定。这也为欧盟实施反好兆头的中国鞋倾销迫在眉睫。
今年3月23日,欧盟委员会正式对来自中国的皮鞋和越南批准实施为期6个月的临时反倾销税。规定的反倾销措施,从4月7日从中国制造的皮鞋向欧盟临时反倾销税征收,并在6个月的反倾销税,并逐步增加19.4%至4.8%。今年10月前,欧盟就是否在未来5年里,中国产皮鞋实施反倾销作出最终决定。
中国鞋的理由对欧盟反倾销将严重抗议
在欧盟市场的中国鞋挤压的生存空间。更令人担心的是,欧盟反倾销如长期执行,中国的订单将逐步转移到印尼,柬埔寨和其他国家,从而面临丢失欧盟市场的可能性。
“外来侵略”目前,中国鞋即将走上联合斗争的道路。 2006年2月9日,一个记录,如广东省的8个信集团皮鞋生产巨头成立“欧盟反倾销应对联盟鞋产品”,3月8日,广东,浙江商会,前三个分庭对鞋类产业的形成,“欧洲联盟应对欧盟反倾销”,并宣布“宣言处理联赛。”中国的制鞋企业的集体力量,向欧盟不公正的决定表示决心打击到底。
4月5日,温州康奈,奥康,红蜻蜓,东方艺术,如对公布的“欧盟反倾销对欧盟的鞋类产品反”联合声明“倾销”表示强烈不满职务反应“,使鞋14严正抗议“,所有的中国企业积极主动地共同答辩继续赢得欧洲委员会捍卫公正的判断。 5月,100制鞋18制酋长企业在重庆发布了重庆市“宣言”,标志着国内鞋反倾销欧盟的“抗议与联盟”协议,进一步加强营。
中国鞋业精英,谁觉得欧盟鞋业不景气的背后更广泛的全球化背景下,即使没有对中国鞋的影响,而且还来自其他国家,制鞋业的影响,这不是欧盟反倾销措施可以阻挡的。在劳动制度鞋业全球化分工,形成了以中国和欧盟“你中有我,我中有你”的模式,在欧盟反倾销的实施结果只会导致损失1美元也将毁于。
未来的选择
月2 6日,欧盟的反倾销税率上升到百分之四点八,从百分之9.7,并逐步提高到19.4%。随着欧盟反倾销的影响日益加深,中国鞋什么牌可以响应手中?
首先,在市场多元化战略的实施。欧盟是一个巨大的市场,但不是唯一的市场,很多中国制鞋企业已经开始制定在澳大利亚的旅游景点,中东和其他新兴市场应对欧盟单一市场的风险。和开拓国际市场相对于中国鞋也努力扩大国内市场,特别是广阔的市场和中西部地区。作为奥康10亿元的重庆西部鞋建设投资集团这样的,是一种主动高度的战略意义。
二,树立品牌战略,提高核心竞争力。从长远来看,反倾销及其他贸易障碍将推动中国鞋调整产业结构,从数量扩张型向质量效能型增长模式。中国鞋,创造出自己的国际品牌,最终争取参与国际高端市场。康奈集团采取了这样一种道路。据了解,康奈集团目前在法国,美国,意大利和其他地方开放了100多个品牌,建立自己的品牌基础和稳定的客户网络的设置。这个中高档路线增强了欧盟反倾销康奈免疫力。
第三,继续无损害防御。目前,欧盟对中国只是一个为期六个月的临时反倾销措施,如最后决定,欧盟将在未来5年向中国皮鞋征收近20%的关税。国内制鞋企业的当务之急是继续进行无损害的国防体系。 06.7.20
Chinese shoes: tough European trip
With rich and low-cost human resources, China shoes industry in the short span of the past 20 years the rapid development and growth. Cheap Chinese shoes in a strong impact on the world market has also led to permission from the European Union and other traditional market resistance.
Chinese shoes
catastrophe facing the European Union The EU is China’s largest footwear export market, in 2005 China has 1.25 billion pairs of shoes exported there. EU member states, only Spain and Italy and other countries permission to retain the traditional industries, and other such as the United Kingdom, Germany and other long will this “Twilight” industry shifted to Third World countries. Chinese shoes can thus be quickly occupied the EU market, middle and low shoes.
to deal with the impact of Chinese shoes, the EU anti-dumping wielding the “big stick.” December 2004, the Italian footwear association filed the complaint to the European Commission, called for the Chinese shoes anti-dumping investigation. The following year in February, the EU official from China’s footwear products for one year “prior import licensing monitoring” measures.
2005 years 6 30, the EU formally announced on China’s two shoes anti-dumping investigation, involving more than 20 Chinese enterprises. July 7 the same year, the European Commission again issued file a notice from China’s leather shoe parts to start anti-dumping investigations, involving up to 730 million U.S. dollars, becoming the last 10 years the EU’s anti-dumping involving biggest one. China more than 1,200 shoe-making enterprises and more than 400 million Chinese shoe-making workers of survival is being threatened. shoe
Although China strongly protests, the European Commission or in January 12, 2006 has made a refusal to grant China 13 shoe “market economy status” decision. This augurs well for the implementation of EU anti-dumping of Chinese shoes is imminent.
this year March 23, the European Commission formally approved on leather shoes from China and Vietnam imposed six-month temporary anti-dumping duties. Provisions of the anti-dumping measures, from April 7 from Chinese-made shoes to the EU provisional anti-dumping duties imposed, and within six months of anti-dumping tax and gradually increased to 4.8% from 19.4%. Year ago in October, the European Union on whether the next five years the implementation of the Chinese shoes anti-dumping final decision.
Chinese shoe justified on the EU anti-dumping protest
will seriously squeeze of Chinese shoes in the EU market on the living space. What is even more worrying is that the EU anti-dumping such as long-term implementation, China’s orders will gradually transferred to Indonesia, Cambodia and other countries, thus facing the possibility of missing the EU market.
“foreign aggression” At present, China’s shoe will soon embark on the road of joint struggle. February 9, 2006, a record, such as letter of the Group of Guangdong Province eight giant leather shoe production to set up a “EU anti-dumping response shoes Products Union”; March 8, Guangdong and Zhejiang Chamber of Commerce, the first three to the formation of the footwear industry, “the European Union Union response to anti-dumping “and announced the” Declaration to deal with the League. ” China’s shoe-making enterprises to collective strength, to the unjust decision of the European Union expressed its determination to fight in the end.
4 on 5, Wenzhou Kangnai, Aokang, Red Dragonfly, Eastern art, such as shoe 14 released “on the response to” EU anti-dumping “Joint Declaration” on the EU’s footwear products anti-dumping duties expressed “strong dissatisfaction and made solemn protest”, the initiative of all the Chinese enterprises to actively co-respondent to continue to win the European Commission to defend fair ruling. May 18, 100 shoe-making enterprises in Chongqing chiefs issued a “Declaration of Chongqing”, marking the domestic shoe anti-dumping protest against the EU “to deal with the League” to further strengthen the camp.
Chinese shoes industry elite who think the EU shoes industry recession are behind the broader context of globalization, even if there is no impact on Chinese shoes, but also from other countries, the impact of the footwear industry, this is not the EU anti-dumping measures can unstoppable. Globalization in the footwear industry division of labor system, has been formed between China and the EU “You have me, I have you” pattern, the EU anti-dumping the results of the implementation will only lead to one U.S. loss will also be ruined.
future options
6 on 2, the EU anti-dumping tax rate rose to 4.8 percent from 9.7 percent, and gradually increased to 19.4%. With the impact of EU anti-dumping increasingly deepening, China shoe the hands of what licensing can respond?
First of all, the implementation of the strategy of market diversification. The EU is a huge market, but not the only market, many Chinese footwear enterprises have begun to set our sights on Australia, the Middle East and other emerging markets to respond to the EU single market risks. And explore the international market relative to the Chinese shoe is also hard to expand the domestic market, especially the central and western regions of the vast market. Such as Aokang Group of 10 billion investment in the construction of the western region of Chongqing shoes are, is a highly strategic significance of the initiative.
Second, establish a brand strategy, improve their core competitiveness. In the long run, anti-dumping and other trade barriers will promote China’s shoe adjust the industrial structure, from quantity expansion to quality and efficiency-based growth model. China shoe to create the ultimate fight of their own international brands to participate in an international, high-end market. Kangnai Group is taking such a road. It is understood that Kangnai Group is currently in France, the United States, Italy and other places opened more than 100 brands, set up their own brand foundation and a stable client network. This middle-grade route enhanced the EU anti-dumping Kangnai immunity.
Third, to continue without damage to defenses. At present, the European Union on China is just a six-month temporary anti-dumping measures, such as the final decision, the EU will in the following five years to the Chinese leather shoes to levy tariffs on nearly 20%. Domestic footwear enterprises pressing task is to continue to carry out without prejudice to the defense. (06-7-20)