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从今年九月开始，在杭州，将购买中高档化妆品有更多的选择。昨天，杭州百货大楼宣布，路易威登集团(LVMH集团)的世界领先的化妆品丝芙兰丝芙兰将在2006年解决100年9月大型零售商，包装高档化妆品品牌带来了几十个。

有很多知名品牌

“到那时，丝芙兰将’店’的百货公司形式在杭州开幕，商店都座落于在街角举足轻重的地位商场，已专门入口的门“的设计，杭州百货大楼，他说，有关负责人。杭州百货大楼的商场当日，约600平方米，丝芙兰进入，它会打开一个300的开架式平方米点播化妆品店，在一天的同一时间，原来的商场最化妆品品牌将被删除。选择与丝芙兰合作，主要是因为它与杭州百货大楼的定位是一致的。

丝芙兰成立于1969年的世界，法国利摩日多达14个国家有520家，目前在欧洲，美洲和亚洲市场的全球化妆品零售商的成功，有一个“美容糖果店”要求。杭州是在北京，上海，之后进入中国市场的丝芙兰第三大城市百货店在杭州开幕的第二，杭州是其在中国8个化妆品第一家零售商店。

在中国官方网站丝芙兰，其销售安娜苏(安娜苏上市)，碧欧泉(碧欧泉)，对照，娇韵诗(Clarins的)，兰蔻(兰蔻)，圆柏，如66，在高档化妆品品牌，涉及皮肤护理，化妆品，香水等类别。杭州百货公司负责人介绍，目前的承诺，这丝芙兰有66到100大品牌一刀切。由于采取开放的画面显示模式，前相比，家具商店在同一地区的样本，丝芙兰更有什者。

不强调价格

杭州消费者更熟悉，开架式在香港按需化妆品店，莎莎(莎莎)，它提供了高档化妆品的零售价，并有大量“粉丝”。杭州百货大楼的有关负责人表示，随着莎莎，丝芙兰更多的产品和服务，而不是集中在价格上相比，丝芙兰也有其自身的品牌化妆品系列。将出售作为首选产品，提供与时尚美容信息消费者的重点产品和新产品。通过开放式货架，顾客可以自由选择，尝试，有特殊的新的审判，免费皮肤测试，化妆，美甲服务。消费后的客户卡里整点，获得增值服务。美容顾问丝芙兰还具备的服务之一，专业美容顾问在每个产品根据客户需求的特点，熟悉需要提供有针对性的意见，帮助他们找到合适的品牌和产品。竞争加剧

百货公司化妆品

有一个默认的标准，“化妆品柜台是一家购物中心门脸”，商场的化妆品品牌的更高级，更量拥有的商场较高的档次，更强大。杭州由于巨大的消费潜力的市场，国际知名化妆品品牌大部分已在近年进入杭州商场。

今年，新的解百碧欧泉(碧欧泉)，杭州建设一个新的品牌，介绍植物报欧舒丹，银泰百货推出了基于皮肤护理和身体护理产品的新芳珂(无添加剂)的品牌，所有，品牌为导向的作用。 “品牌和商场的选择面临着对方，所以每一个化妆品品牌推出之前，必须经过双方的视察和核查大量”，一商场官员说。杭州百货大楼，与在同一时间内知名化妆品品牌引进几十个，人们觉得很符合成本效益的包装形式。 06.8.1

Increasing competition in the European cosmetics “Beauty in a candy shop” into big hundred

From the beginning of September this year in Hangzhou, will buy middle-grade cosmetics have more choices. Yesterday, Hangzhou Department Store announced that the Louis Vuitton Group (LVMH)’s the world’s leading cosmetics retailers SEPHORA丝芙兰will be settled in September 2006 hundred large, packing brought in dozens of high-end cosmetics brands.

has many well-known brands

“By then,丝芙兰will ’shop’ the form of department store opened in Hangzhou, stores located in shopping malls of the pivotal position in the corner of the street, has specialized for the The design of the entrance door “, Hangzhou Department Store, said the relevant responsible person. Hangzhou Department Store of the current day of shopping malls, about 600 square meters,丝芙兰entered, it will open a 300 square meters of open-frame-on-demand cosmetic shop, at the same time of day most of the original mall cosmetics brand will be removed. Selection and丝芙兰cooperation, mainly because it is consistent with the positioning of Hangzhou Department Store.

丝芙兰was founded in 1969 Limoges France in the world as many as 14 countries have 520 stores are currently in Europe, the Americas and the Asian market the success of the global cosmetics retailer, has a “beauty candy store “called. Hangzhou is the second in Beijing, Shanghai, after entering the Chinese market丝芙兰third city department store opened in Hangzhou, Hangzhou is the first of its eight home in China’s cosmetics retail store.

in丝芙兰of China’s official website, listed by their sales AnnaSui (Anna Sui), Biotherm (Biotherm), CK, Clarins (Clarins), Lancome (Lancome), skii, such as 66 in the high-end cosmetics brand, involving skin care, makeup, perfume, etc. category. Hangzhou Department Store on the person in charge, the current commitment to this丝芙兰has 66 brands across the board into big hundred. Because to take open-frame display mode, and compared to before the store furnishings, in the same area of a sample丝芙兰even more than that.

do not emphasize price

Hangzhou consumers are more familiar with such open-frame-on-demand cosmetic shop in Hong Kong has SASA (Salsa), which offers the retail price of medium and high grade cosmetics and has a large number of “fans” . Hangzhou Department Store of the relevant person in charge said that compared with the SASA,丝芙兰more focused on products and services, rather than on price,丝芙兰also has its own series of brand name cosmetics. Will be selling products and new products as the preferred products, focus on providing consumers with information on fashion beauty. Through open shelves, customers are free to choose, try, there are special New trial, free skin test, make-up, Nail Service. Post-consumer customers in Cary integral points, access to value-added services. Beauty consultants丝芙兰also features one of the services, professional beauty consultant familiar with the characteristics of each product, based on customer need to provide targeted advice to help them find a suitable brand and products. increased competition

cosmetics in department stores

have a default criteria, “cosmetic counters is a shopping center门脸”, shopping malls owned by cosmetics brand the more senior, more quantity, the shopping malls the higher the grade, the more powerful. Hangzhou market because of the great consumption potential, the majority of internationally renowned cosmetics brand has been in recent years to enter the shopping mall in Hangzhou.

this year, the introduction of new Jiebai Biotherm (Biotherm), Hangzhou, building a new brand introduced a plant L ‘occitane, Intime Department Store introduced a new FANCL (no additives)brands, all based on skin care and body care products, brand-oriented play. “Brands and the selection of shopping malls are facing each other, so every introduction of a brand of cosmetics must go through before the two sides a large number of inspection and verification”, a mall official said. For Hangzhou Department Store, with the packaged form at the same time the introduction of dozens of well-known cosmetics brands, people find it very cost-effective. (06-8-1)