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在中国家电行业20年的发展历史，一直是黑色和白色家电为主的黑白电视机，冰箱，空调，洗衣机，主要是沿着两条平行道路的机器前，白色家电本身。但是，在日趋激烈的家电市场竞争，企业并购和继续调整产业布局，整个家电行业开始了黑白相间的一体化，包括长虹，TCL等家电产品，其中包括许多大公司都“黑与白通吃”为发展目标，从而加剧了家电业的整合步伐，黑色和白色。康佳宣布，日前同时全面进入冰箱领域，以加快发展步伐的白色，中国的家电业进入了一个全面的，“他混淆是非”时代。

我获悉，曾经在黑人农业领域的细致的康佳集团正式宣布，从7月10日起，以组织的“节能技术的全国性主题，审美生活”大型推广活动，其“故意”的冰箱战略的推出，充分考虑了冰箱行业。康佳冰箱营销利益相关者告诉笔者，康佳这次活动推动了粮食主产丽，节能先锋2“双节能”产品。

市场分析人士认为，每年6月至8月是冰箱销售，为在40％的销售份额占全年销售的高峰期。康佳选择这个时间进行到冰箱市场的全面，似乎是有预谋的。康佳冰箱市场部表示，由于彩电企业，实际上干预康佳冰箱行业也比较早，但未能作出不懈的努力投入，而不是颜色相比，工业领域的地位有一，相当远的距离。该行业面临的能源效率标准带来的机会提高，康佳奋起直追，从德国，美国和意大利，一个冰箱生产线，高，中，低的44个增设一些介绍对全系列产品型号，并完成了销售渠道，并为进一步扩大规模的能力。目前，康佳冰箱的生产已达到几百万。

事实上，自去年以来，就掀起了白色的波浪线设置游行：TCL集团和东芝公司的国内和电力巨头宣布，冰箱领域以及在对美菱电器收购长虹合作深入洗衣机，海信接手科龙… …随着规模和渠道资源，强大的制造优势，“黑，并以”家庭进一步扩大白色家电企业成为新的趋势。康佳冰箱试水业，中国家电业，黑色和黑色或白色，白色的地区高峰现在，中国的家电企业不能再单独“异常一体化的趋势。”
为家电业
是广受欢迎的“黑白色”的现象，家电市场调查分析清开专家认为，在过去中国家电企业，是对“独生子旧思想”，靠规模无限放大在全球水平，但利润薄的产品作为当今叶片，其主题是“独生子”产品支持最容易成为“容易做到的翁”，和多产品线的横向扩展依赖事实上，在“一人兽为八达通”即使腿站立在每个刀片，这项业务是比较坚实的基础。今天，黑与白，虽然在某种程度上显示中国的家电业的无奈一体化的趋势，但它也是中国的家庭在过去的机会，家电行业，由于产品线的扩大，该行业找到新的协同作用如何帮助中国家电企业增强竞争力。 06.7.31

Has entered the home appliance industry, “he confuse right and wrong” times

Appliance industry in China 20 years of development history, has always been black and white to predominantly black TV appliances and refrigerators, air-conditioners, washing machines white goods mainly along two parallel roads before their own. However, with the appliances of the increasingly fierce market competition, corporate mergers and acquisitions and continue to adjust industrial layout, the entire appliance industry began a black-and-white integration, including Changhong, TCL and other home appliances, including many giant companies are the “black-and-white take-all” as the development goals , thus exacerbating the home appliance industry the pace of integration of black and white. Konka announced a few days ago along with full access to the refrigerator area, to accelerate the pace of development of white, China’s home appliance industry has entered a comprehensive, “he confuse right and wrong” times.

I was informed, had been meticulous in the field of black farming Konka Group has officially announced that, from July 10 onwards, in order to organize a nationwide theme of “energy-saving technology, aesthetic life” large-scale promotional activities, the launch of its “deliberate” strategy of the refrigerator, fully into the refrigerator industry. Konka refrigerator Marketing stakeholders told the author, Konka The event pushed the main grain-li, energy-saving pioneer two “double saving” products.

market analysts believe that every year in June to August are the peak period for refrigerator sales, which account for the full year sales during the sales share of 40%. Konka chose this time to conduct a comprehensive into the refrigerator market, appears to be premeditated. Konka refrigerator market department said that as color TV enterprises, Konka in fact intervene in the refrigerator industry was also relatively early, but failed to make strenuous efforts have been invested, rather than in color compared to the status of the field of industry there are a considerable distance. The face of energy efficiency standards of the industry brought about the opportunity to upgrade, Konka catch up, from Germany, the United States and Italy, the introduction of a number of refrigerator production line, the introduction of high, medium, low total of 44 models of the full range of products, and completed sales channels and capacity for further expansion of the scale. At present, Konka refrigerator production has reached millions.

In fact, since last year, the domestic and electricity giant on the march set off a wave of white: TCL and Toshiba, announced the field of refrigerators and washing machines in the depth of cooperation in the acquisition of Meiling Electrical Appliances Changhong, Hisense Kelon to take over … … With a strong manufacturing advantages of scale and channel resources, “black and white with” further expansion of household electrical appliance enterprises to become the new trend. Konka refrigerator test the water industry, will China’s household electrical appliance industry, the trend of integration of black and white to its peak now, China’s household electrical appliance enterprises can no longer alone in a black or white area “exception.”

for the home appliance industry is the popular “black and white with” phenomenon, household appliances market research analysis expert Qing Kai consider, in the past Chinese household electrical appliance enterprises are relying on the old idea of “only son”, the size of infinite amplification at the global level, but profits in the product as thin as a blade of today, which rely on “only son” products support the most vulnerable to becoming “easy to do Weng”, and multi-lateral expansion of product lines, in fact, are in the “one-man beast” into octopus, even if the legs are standing on each blade, this business is relatively solid foundation. Today, the trend of integration of black and white, although in a way to show China’s home appliance industry’s frustration, but it is also China’s household electrical appliance industry in the last chance, because the product line expansion, the synergy for the industry found new ways to help Chinese household electrical appliance enterprises to enhance competitiveness. (06-7-31)