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“如果生命是附加赛，那是数百年的命运，一直安排。青丝发，几个世纪以来的边缘线。”许多人还记得10年前，这个经典的广告词，以及周润发经典的表演。然而，在广告中真正的主角-女手走出一瓶洗发水是不是“世纪”，与“橄榄树”的品牌人们的注意。

几天前，一个战斗的当天工业，使品牌“橄榄树”和人们关注的焦点回到市场，广州黎拜超过10倍以上的3100.000万元的电影目标价“橄榄“经过23的商标所有权，而是因为使用权，商标所有者橄榄-橄榄集团(香港)有限公司及一条语句不能公开面对新产品的尴尬。在这两者之间仍处于僵局。

一个市场奇迹的爱，分离，团聚，短短一分钟的广告，广告，但它是一个悲喜剧的生活场景，这个广告也是之一周润发为数不多的成就在广告中脂肪的产品。中国香料香精化妆品负责人协会告诉记者说：“’百年润发’国产洗发水品牌是最好的品牌策划之一，仍然是对中国领土的中国洗发水品牌产生深远的影响。”

在洗发水市场，宝洁公司为首的国外品牌正在采取化学洗发的路线，橄榄是传统中医理论的运用，继续中草药洗发水与传统的“一厂”，和因此，在中国开始了一天的“一厂”的概念和行业。即使在今天，宝洁，联合利华和市场策略，一天也作出了其他跨国的企业明确表示：橄榄余威，减少了纵深防御的需要，因为品牌不仅是对产品的挑战，而是一个系统。

二嫁一个不确定的未来所面临的一个女人，但是，它是10年前这个市场创造了辉煌业绩的品牌，由于资不抵债的这一天，在今年4月，拍卖必须橄榄商标。幸运的是，“橄榄树”系列商标，以超过10倍以上的价格开始拍摄，中国香料香精化妆品协会说，这在一定程度上说，无形资产的品牌价值仍然是一个发挥作用的，在某种意义上同时，反映了一天今天成立一个新的工业品牌越来越困难。

品牌，但随之而来的争议离开重庆橄榄，橄榄，香港和广州柏梨被困在一个“三角恋情”的尴尬。香港橄榄在声明中说：早在2004年的“橄榄树”橄榄系列商标等20年的独家使用权，仍坚持白色拍卖价格一直是法院，一个两难局面。

一个有品牌的民族品牌所取得的成就流星日期错误相比，一个世纪以来，“橄榄树”是花落谁似乎并不重要，人们最关注的是，一个顶峰的品牌，为何成为“第二，一个女人堕落结婚“的阶段。

据记者了解，与许多企业，重庆橄榄的管理，不可避免地错误估计形势，太盲目乐观。在市场销售稳步增长，好消息频传，这些领导人认为现时的情况是好的，但也有一个很好的，这使得它们，然后一些强有力的品牌，如“爱多”，“秦池”，因为发生激烈，提前投入。

据了解，1997年在重庆投资公司在一天中的时间超过300万一成立，主要是进口设备的时间，中国最大的生产规模的工厂，结果是投入的比例和出售的严重倒挂，干燥的基金组成，已经在企业运营带来严重困难。管理不得不削减到媒体，再加上旧体制的影响，让“橄榄树”，突然消失在人们关注的全盛时期了。

的投资简单的错误毁了一个品牌，它可以在同国内企业的品牌管理，品牌创造比较看到的是一个更大的挑战。做一个100岁，积累不断地要求实现战略目标，同时也雄心勃勃，造成投资决策只能导致品牌引入歧途。 06.8.9

“Rise of RT-Mart,” Why not continued for centuries?

“If life is a play-off, then it is fate for centuries, has long been arranged.青丝hair, edge lines for centuries.” Many people still remember a decade ago, this classic word ads, as well as classic performances by Chow Yun-Fat . However, the real protagonist in the advertisement - Girl hands out of the bottle of shampoo is not “The Century”, with “Olive” with the brand out of people’s attention.

a few days ago, a day of the battle for industry to make the brand “Olive” and the focus of attention back to the market, Guangzhou Li Bai more than 10 times higher than the target price of 31 million yuan film “Olive “After 23 trademark ownership, but because the right to use the trademark owner Olive - Olive Group (Hong Kong)Limited and one statement can not be released to face the embarrassment of new products. Between the two is still in a stalemate.

an advertisement with a market miracle love, separation, reunion, a short one-minute ads, but it is a scene of life tragicomedy, this advertisement is also one of the few achievements of the Chow Yun-fat products in the ads. China Association of Fragrance Flavor cosmetic person in charge told the reporter that ” ‘a hundred years brilliantine’ homemade shampoo brands are the best one of the brand planning and remains a profound impact on China shampoo brand of Chinese territory.”

in the shampoo market, with Procter & Gamble led by the foreign brands are taking the route of chemical shampoo, and Olive is the use of traditional Chinese medicine theory, the continuation of Chinese herbal shampoo with the traditional “Plant One”, and thus started the day in China of “Plant One” concept and industry. Even today, Procter & Gamble, Unilever and other transnational enterprises of day market strategy also made it clear that: Olive fall-out of reducing the need for defense in depth, because the brand is not only a challenge to the Product, but a system.

Second marry a woman faced with an uncertain future, however, it is this ten years ago the market has created a brilliant performance brand, to this day because of more liabilities than assets, in April this year, the auction had to Olive trademark. Fortunately, “Olive” series of trademarks in order to exceed the starting price of more than 10 times the shoot, China Association of Fragrance Flavor cosmetics said this to some extent that the brand value of intangible assets is still a role to play, at the same time in a sense, reflects the day today setting up a new brand of industry increasingly difficult.

brand but the ensuing dispute left Chongqing Olive, Olive, Hong Kong and Guangzhou Bai Li was trapped in a “三角恋sentimental” embarrassment. Hong Kong Olive said in a statement: As early as 2004 on the “Olive” Olive series of trade marks, etc. 20-year exclusive right to use, still stick to white auction price has been the courts, the situation of a dilemma.

a mistake with a brand Meteoroid date with the achievements of the national brand compared to a century, “Olive” Is Whispering Who does not seem important, people’s concern is that a zenith brand, why it has degenerated into ” Second, a woman married “stage.

reporter has learned that, as with many enterprises, Chongqing Olive’s management was inevitably erroneous estimate of the situation, and too blindly optimistic. Steady growth in sales in the market, good news keep pouring in, these leaders think the situation is excellent, but also has a good go, which makes them and then some strong brands such as “love more” “Qin Pond”, as happened a heated, ahead of inputs.

It is understood that the company in 1997 in Chongqing invested more than 3 million one-time set up a mainly imported equipment, at the time of the day, China’s largest production-scale plant, with the result that the ratio of inputs and sale of the serious upside down, drying up of funds has led to serious difficulties in business operations. Management had to cut into the media, coupled with the impact of the old system so that the “Olive” suddenly fade out in the heyday of people’s attention.

a simple mistake on investment ruin a brand, it can be seen in comparison with the creation of brand management brand of domestic enterprises are more of a challenge. To do a hundred years old, has accumulated continuously required to achieve strategic objectives, while ambitious, killing the investment decision-making can only lead astray brand. (06-8-9)