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与先前的食品和饮料巨头大的价格战，也不敢让今年的价格，根据原材料和影响的食品和饮料公司，价格上涨的其他因素，成本上升，又一次的旗帜。

从今年3月起，可口可乐，百事可乐，农民和弹簧等企业增加产品价格。在价格，销售巨头的垄断，并没有动摇。

业内人士认为，之所以食品巨头不敢提高产品价格，行业也进入了寡头竞争的表现。

价格不影响销售价格旗帜

由国内最大的销售含糖饮料-可口可乐和百事可乐公司举办的第一个实例。从3月中旬，今年，“两乐”将是其碳酸饮料产品的价格上升百分之八的平均水平，而其果汁饮料的价格也上涨。

其次，包括农民的春天，蒙牛冰淇淋，光明乳业等巨头也增加了产品的批发或零售价格。
按照
的心态，价格和销售是成反比价格的变化往往是必然改善在很大程度上导致销售减少，然而，记者从一些超市和经销商了解到，一些主要品牌产品不须对物价产生更大的影响。

一超市饮料柜台营业员告诉记者，农业综合企业，由于这些产品价格上涨的结果并不大，一般几毛钱一个，它是不容易察觉。事实上，诸如“两乐”产品，它的品牌已经非常强劲，消费者不会增加几美分改变现有的消费习惯。 “相反，现在是在饮料消费旺季，这些品牌或不销售，仍有增长。”该人士表示。

，如果该人已收到可口可乐分销商和农民同意的春天。
从利润转移到市场
要

“2005年前的小品牌和大品牌合作的结果，同时存在，品牌，只能依靠价格之间的方法，抢占市场的战争，现在，小型和中小型品牌或消失，或退居二线市场，大品牌已经在城市里的主要超市得到站稳脚跟，他们开始更多地考虑增加利润。因此，在面对沉重的成本压力，他们不会再价格战的限制。“业内分析师对记者说。

“和价格上涨的前提是，他们有垄断市场牢固。”这位人士说。

今年的价格提高了农民春季两次，每次6％的增长。 1〜3月，今年农民的春耕率高达60％，包括南中国高达100％增加，水质的选择方面，农民的春天，消费者更加理性了比前几年，消费高春速度的增长，农民不敢上升的主要原因。可口可乐

经销商还告诉记者，其最大的竞争对手，目前只有百事可乐，但现在“两乐”在一起，从而推高价格的因素不会受到影响。

相比之下，小品牌面对压力只能自己携带。以上的超市谁告诉记者，由于小品牌不具备的品牌，消费者的选择，第一，价格因素考虑在内，所以，一旦价格将一种情况无人问津的困难。 06.7.13

Claimed to enter the era of soft drinks giant oligopoly price hikes have raised the banner of

With the previous food and beverage giant big price war, dare not give prices this year, once again under the rising costs of raw materials and other factors affecting the food and beverage companies, price increases have raised the banner.

starting from March this year, Coca-Cola, Pepsi, farmers and other enterprises spring have increased product prices. In prices, the giant monopoly of sales and has not wavered.

The industry believes that the reason why food giants dare to raise prices, the industry is also entering a manifestation of oligopolistic competition.

price does not affect the sales price banner

the first instance by the biggest domestic sales sugary soft drinks - Coca-Cola and PepsiCo hold. From mid-March this year, “two music” will be its carbonated drinks product prices increased an average of 8 percent, while the price of its fruit juice drinks also rose.

followed, including the farmer spring, ice cream Mengniu, Bright Dairy and other giants have increased their products wholesale or retail prices.

in accordance with the mindset, prices and sales are often in inverse proportion to changes in prices is bound to improve to a large extent led to a reduction in sales, however, journalists from some supermarkets and dealers learned that several major Brand Products not subject to a greater impact on prices.

a supermarket beverage counters agribusiness salesperson told reporters that as a result of price increases of these products are not large, generally about a few cents, it is not easy to detect. In fact, such as “two music” products, its brand is already very strong, consumers will not rise a few cents change existing consumption habits. “On the contrary, is now in beverage consumption season, the sales of these brands or not, some still growth.” The person said.

and if the person has received the Coca-Cola distributors and farmers agree that spring.

from profits to the market to be

“2005 years ago, as a result of small brands and large brands co-exist, the brand can only rely on price war between the approach to seize the market, and now, small and medium-sized brands or disappear, or relegated to second-line market, and big brands have been the main supermarket in the city get a firm foothold, they began to give more consideration to increase profits. Therefore, in the face of heavy cost pressures, they will not be further price war constraints. ” An industry analyst told reporters.

“and the premise of price increases is that they have monopolized the market firmly.” the person said.

this year, the farmer spring raised prices twice, each time the increase in 6%. And 1 ~ in March this year the farmer’s spring rate is as high as 60%, including Southern China increased by as much as 100%, the farmer spring of water quality aspects of choice that consumers have been more rational than in previous years, consumption of high-speed growth in spring are farmers dare to rise the main reason. Coca-Cola

a dealer also told reporters that its biggest competitors at present, only Pepsi, but now the “two music” together, thus pushing up the prices of factors will not be affected.

In contrast, smaller brands face pressure can only carry their own. Above the supermarket who told reporters that because of the small brands do not have the brand, consumer choice, first-price factors are taken into account, so once the price will be faced with a situation no one is interested. (06-7-13)

Tags: brands, price, prices, spring